Whether you’re new to blogging for your business, struggling and searching for ideas on what to blog about, or you don’t even have a blog yet and are wondering why blogging is still so popular, you’re in the right place!
The thing is, there’s nothing like a blog to provide rich, long-form, value-based content. Yes, podcasts are popular, social media usage for business is rampant, but these other outlets don’t offer the same value as a blog. This is not to say these and different marketing strategies are not essential or strong; it’s just that they don’t provide the same opportunities that a blog has to offer…
A blog can significantly benefit your business for a ton of reasons, including:
So now that you know why it’s so important to have a blog let’s talk about how to blog for your business.
Before going any further, it’s important to take the time to set a goal for yourself as to why you’re adding a blog to your business (it’s not enough of a driver to have one just because you’ve heard it’s important!)
Here are some potential goals and reasons why a small business may decide to start blogging:
There is no goal here more worthy than another… it’s about creating your own goal for this space. Blogging is alot of work, so it’s important to have this vision and clear goal to carry with you as you get started so that you can constantly ground yourself in the reminder of what this is doing for your business. How will this blog bring immense value to your business? Once you know the answer to this question, you’re ready to…
Before you begin blogging, I highly recommend taking the time to create a simple strategy for yourself that covers…
When creating a blog for your business, there are also some technical decisions to be made! This will first depend on what website builder you currently use (if you use Showit, you can add my blog template to your website in a snap!)
The process for adding a blog to your website will depend on the website builder and host you use. Here are some resources from the top website builders for your to have at the ready:
Once you have your strategy set up and know the technical requirements for adding a blog to your website, it’s a great idea (though not necessary!) to take the time to create a list of blog post ideas that you can begin to create for your business over the next several months.
When creating this list of content topics, you’ll want to remember:
When searching for inspiration, a great resource is actually Pinterest itself!
When you begin to search on Pinterest, the search results will automatically start to populate based on popular topics and searches like so:
As a special bonus for you, my friend, here are some post ideas you can use for your small business!
Not to be forgotten when it comes to blogging for your business is how to promote your blog and share it with the world! This can be through social media, email marketing, and more!
Determine at this stage…
With my easy-to-use, aesthetically pleasing blog template, you can add a blog to your Showit website today. It’s time to build your authority, improve brand recognition, and more by blogging for your business!