One of the most underrated pieces of advice for online entrepreneurs is to work smarter, not harder. We wear so many hats in our businesses that when we see opportunities to do things a bit smoother or more efficiently… let’s take it, dude!
Blogging is just this: one of the easiest and simplest things you can do to make content creation more efficient in your business and attract more people you are meant to serve.
As a Showit website template designer, I recently added a blog template add-on to my website for this very reason: creative entrepreneurs need to get back to blogging for business.
Grab your coffee or beverage of choice, pull up a chair, and let me tell you why your business needs a blog!
Let’s talk Search Engine Optimization (SEO) for a second – I’m going to break this down super simple for you because this concept is often really overcomplicated. SEO is about taking the time to optimize or refine your website to make it friendly and ‘crawlable’ by search engines.
There are many elements to the SEO process, but one of the best practices is to create regular content to feed the search engines like Google. It shows that your website is active, that your content is timely and relevant, and is regularly publishing to serve its visitors.
A few other SEO-related benefits of blogging include the opportunity to build up your internal linking on your website, encourages back-linking, and helps you to target long-tail keywords.
As with SEO, Pinterest depends on regular fresh links, and you must be regularly creating content to feed to Pinterest. Why? Because Pinterest is no longer just social media… it’s a robust search engine.
While you can Pin all kinds of content (one of my fave things about Pinterest), Pinterest tends to prefer content you own. Yes, of course, you can pin your Instagram posts, your YouTube videos, but these pieces of content don’t contain your domain like a blog post does (for example, check out the URL of this blog post: you see that it’s part of my business’s domain).
When you’re using Pinterest to promote your blog, it also allows you to consistently grow your email list.
So going back to that initial thing I said about working smarter, not harder…
You create blog posts… That you pin… that generate hot leads to your email list… that you then can nurture and sell to. You’re working smarter.
Believe me when I say that Pinterest + Blogging = BFFLS. I personally love both for my creative web design business.
Instagram and social media are great for promoting your business, connecting with your audience, and beginning to educate and share value. That said, blogging provides a much deeper opportunity for you to genuinely provide wins and educate your audience along the way.
Take this post, for example.
On Instagram, I couldn’t have even shared the amount of SEO knowledge I broke down in just one sub-point of this article.
Pinterest users are looking for solutions. Meaning, that if you’re using Pinterest to promote your blog, visitors are much more likely to stick around and read your article. This is another SEO benefit of having a blog, by the way: having your guests stick around longer on your website.
Blogging gives you a regular opportunity to connect with your audience in a more personal and intimate way. When you’re posting on Instagram and other social media channels, while you can still get personal, you’re limited by character count. You’re also feeding your post into an algorithm, where people will also see your posts more sporadically when exploring a particular hashtag, for example.
On the other hand, when you have a regular blog schedule that you promote through your robust email list you’ve grown through Pinterest (see how this all goes together?!), you are developing a loyal reader base and getting those returning readers and audience.
You can use your blog to create content to nurture your readers further along into the funnel of eventually working with you in this way, as well.
Blogging gives you the chance to build authority and trust amongst your audience by showcasing you really know your stuff. But, it also shows your authority to search engines.
When you regularly blog about topics about your skillset, your offers, and other related interests of your audience, you’ll be building your authority both online and with your audience.
… with my creative blog website templates add-on now available in The Template Shop.
The Template shop is the one-stop-shop for Website + Social Media Graphics Templates thoughtfully designed + curated for the passionate female entrepreneur!
With Showit website templates for as little as $97, my mission is to make beautiful design more accessible to new entrepreneurs.