Regularly checking in with your website is one of the best practices and most straightforward website tips I always make sure my audience knows. Why? Because it’s such a simple and effective means to ensure you’re appealing to your dream clients and driving conversions. This comes down to evaluating how well the design, the copy, the branding and the user experience are really functioning and appealing to your ideal clients. Between little pivots in our target audience and our services evolving with time and expertise, there are many elements always in continuous motion that could be impacting how well your website is performing and how accurately it portrays your business!
Of course, we always want our website to feel like our home, accurately portraying who we are and what we are all about. But we also want it to feel like a comfortable place for our ideal clients to meet us, for us to greet them, and of course, to nurture them along. But that’s just it… ultimately, we want our website to speak not only to us… but to our ideal client.
In today’s post, I will share some of my favorite website tips that are so simple and quick you can make them between calls today!
1. Perform a mini brand audit
This one is a great place to begin! Pull up your website and start performing a mini brand audit. Consider the fonts you’re using, the graphics, the photos, the logos, and the colours – your entire brand identity.
Need help defining your brand identity? Check out this free moodboard template.
When you’re doing your audit, consider:
- Number of fonts you are using – I recommend using a maximum of 3 fonts: 1 serif, 1 sans serif, and 1 script or specialty font (that you really only use occasionally for emphasis or decoration).
- The colors in your palette – a color palette should really have no more than 5 core colors. Ensure these are the only ones featured on your site to eliminate the overwhelm.
It’s essential that your branded elements, like your fonts and colors, are consistent not just across your website but across your entire business. From your social media to your website, we want to be creating a cohesive look and feel. This will improve brand recognition across various platforms.
Need a hand to create this cohesive look? Check out my design packages.
2. Ensure there’s enough white space
White space is an essential element to effective website design, as it gives the reader adequate space to really read and consume information without overwhelming them. Do you see a pattern here? We want to ensure our website is a place that delivers clarity to the reader… not something that overwhelms them even more when what they’re really doing is looking for you to help them!
White space creates a sense of harmony in the design while also guiding our reader where to go next. White space also allows elements that need to (like calls to action) to stand out.
The proper use of white space is honestly one of the most straightforward website tips yet often remains overlooked!
3. Give your images some TLC
One of the quickest ways to really up your game visually on your website is to give your images a bit of tender love and care to ensure a consistent visual look. Again, all of our brand elements must work in harmony with one another, including the images you choose to feature on your website.
The best way to quickly and simply ensure this consistent look and feel in your images is by using Lightroom or Canva and using a similar edit or identical filter over your images. This creates a branded look and feel to your pictures.
After you edit the images, take it another step further by renaming them to include your long-tail keyword for SEO purposes before uploading them back to your website. Once you upload them back to Showit, this title will be saved, and you can also add an alt-text description for each image, an essential element to both accessibility and SEO!
4. Test for both mobile + desktop
Believe it or not, but mobile design errors still happen! Take the time to regularly look at your website on both desktop and mobile, as well as on different browsers, to ensure that you’re creating a strong user experience.
The majority of your visitors will likely come to you via mobile, so pay extra attention to the mobile layout, ensuring that buttons are large enough to click on mobile and fonts are legible. (and if you’re using Showit… design the mobile and desktop versions at the same time to save your valuable time and energy!)
Nothing is more frustrating to the user than a poor mobile user experience!
5. Assess for clarity
Let’s make sure that the second a prospect lands on your website (on really any of your core pages), they immediately know who you are, what you offer, and the more significant reason behind why you do it.
Take a moment to sit back and read through your website as if it were your first time ever seeing the content. Are you able to immediately comprehend this?
You can also ask for feedback from some of your current clients or friends, asking them to assess your website really for this: the clarity of your message.
At the end of the day, that message needs to ring crystal clear… to cut through the noise online.
6. Ensure an optimized experience with a template
One of the reasons I’m so passionate about designing templates for Showit websites is that my fellow creatives can rest assured that their layout is already optimized for conversions.
New to Showit? Check out a few of my favorite tips and reasons why I love it so much!
You see, if you don’t have the understanding or knowledge of website design and layouts designed to drive conversions, you will struggle to format your copy and information in a way that really makes sense and gets the action moving on your website.
That’s what I love about templates – each of mine is already strategically laid out and optimized to drive conversions while still telling a story.
It’s Time To Put Those Dreams Of Yours Into Action! …
The Template shop is the one-stop-shop for Website + Social Media Graphics Templates thoughtfully designed + curated for the passionate female entrepreneur!
With Showit website templates for as little as $97, my mission is to make beautiful design more accessible to new entrepreneurs.
Other Posts You’ll Love…
How to Design a High-Converting Sales Page
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The Ultimate Website Design Launch Checklist
How To Write an About Me Page: 5 Tips From a Website Copywriter
5 Benefits of Using a Creative Website Template for your Showit Site
[…] Keep in mind these prompts are just some preliminary considerations. Of course, you can consider other things about your website design to improve your conversion rate. […]