Those early days of creative entrepreneurship can be incredibly overwhelming, especially when you think of all that you need to get started. Between getting your branding and logo created, developing your personal brand identity, writing your website, developing your services and packages, taking branding photos…
It can get overwhelming and expensive.
This is why I am so passionate about website template design – to bring the benefits of gorgeous design to emerging and new entrepreneurs at an affordable price. Because everyone deserves to have a beautiful website that feels like it is a true reflection of them and their business, that still converts your prospects to dream clients.
1. It allows you to get started without breaking the bank
The best part about a website template, especially for new entrepreneurs, is the affordability aspect. Custom website design typically starts in the thousands of dollars, whereas a template ranges in the hundreds. (My templates currently range between $97 – $347! )
When you’re first starting your online business, many costs add up quickly. You need to consider…
Your contracts and other legal aspects of your business
Your brand identity and photography
Any coaching or mentorship you want to invest in…
… to name just a few.
Because of this, many new entrepreneurs put off having a website, mainly because there is a lot of noise online saying you “don’t need” a website to get started.
Let me tell you why you do… A couple of months back, I was looking for a service provider to recommend to a client. Every single service provider I got in touch with about the gig directed me to their Instagram… except for one.
Guess who was recommended for the job? The ONE who had a website. Why? Instagram is surface level, while a website allows me to read your full story, learn about your projects + rates, and get a feel for your vibe and style before diving deeper.
Here’s a breakdown of WHY you need a website, based on this simple example:
It shows your authority as a professional – In this example, I went with the 1 person who did have a website because it showed me they were more legitimate and permanent. It shows you’re here to stay and working from a space of passion and not just bidding on random gigs.
It draws your ideal client closer in - It allows them to get to know you. Remember: you’re asking people to book you for work when they’ve only ever met you on the internet! While this is super common now, it’s still a gap to bridge. A website gives them a full taste of what you’re like, your business values, who you work with, what your work is like, and more.
It improves your opt-in rate – Websites makes it simpler and clearer for the prospect to get the info they need to assess if you’re the right one for them. If the reader has to waste brain calories asking you about your offer’s details, what kinds of clients you work with, the price, how to reach you … they’re walking away.
It encourages referrals – As a service provider, I’m incredibly conscious of who I bring into my referral network. In this case, I was looking on behalf of a client, so I really wanted to ensure I was recommending someone professional.
A website is an essential part of taking your business to the next level – and a template allows you to do that without taking a significant toll on your bank account. Let me say it once more for those in the back… You don’t have to invest thousands of dollars to have a really great looking website.
Either way, rest assured that Showit makes it simple and straightforward for you to take a template and completely customize it to make it feel exactly like you and your brand.
3. Your layout is already optimized to convert
Sometimes, to save the cost of getting a website custom-designed, creative entrepreneurs will try to design their own website.
This is time-consuming, yes. But more importantly, if you don’t have the understanding or knowledge of website design and layouts designed to drive conversions, you will struggle to format your copy and information in a way that really makes sense and gets action moving on your website.
That’s what I love about templates – each of mine is already strategically laid out and optimized to drive conversions while still telling a story.
4. Allows you to efficiently launch
Going with a template is a great choice, especially if you’re eager to launch your business and get it up and running now. Professional website design can take several weeks or even months, depending on the designer’s availability and process.
On the other hand, a template can be purchased instantly, customized with a few simple tweaks, and then is ready to go. All of my templates also come with a full resource library that contains video tutorials for any of the elements you may get stuck on when customizing your website and launching it.
A template allows you to get your business going with a website, so you have an optimized, professional space to greet your prospects and convert them to raving fans and customers!
5. Don’t have an eye for design? Templates have your back
Templates are designed to be already optimized for a certain vibe and aesthetic, which of course, you can customize. But you can also use these templates precisely as they are already!
If you don’t have an eye for design, templates are an attractive option. You get the benefits of having a designed website without investing in custom design!
6. Let’s Showcase Your Dreams in Style…
The Template Shop is the one-stop-shop for Website + Social Media Graphics Templates thoughtfully designed + curated for the passionate female entrepreneur!
With Showit website templates for as little as $97, The Template Shop’s mission is to make beautiful design more accessible to new entrepreneurs. Because everyone deserves to have a beautiful website that feels like it is a true reflection of them and their business, that still converts your prospects to dream clients.